Hermès boutique that sells exclusive items including selling original Hermes horn necklace never had a large collection in each store to maintain its exclusivity.
Former CEO of Hermès, Patrick Thomas, the second person outside the Hermes family who runs the company, once commented, the luxury industry was built on a paradox. The theory is that the buyer will experience saturation if the item is unlimited and can be owned at any time. His comments fully summarize the strategy of exclusivity and scarcity that Hermes followed for his brand.
Although the high demand does not make Hermès try to keep up with market demand and make more to be able to keep up with demand. Instead of that, Hermès makes very little items, despite very high demand. In addition, Hermès made the item difficult to obtain and made the buyers tested their patients by telling them to wait to get the item.
Selling Original Hermes Horn Necklace And Hermès Traditions
Hermes also follows the tradition of continuous innovation in the ultra-luxury segment. Hermes brand not only luxury but ultra-luxury. From its inception years to nearly two centuries, the company has produced and launched exclusive products that aim to increase the brand’s attractiveness and strengthen its position as a significant object of desire among their ultra-rich customers.
In 2014, the company’s launches a new variety of different product categories included Oxer bags, Nautilus pens, Faubourg watches, La Parfum de la Maison, and even H-Deco tea and dessert services and Lighting collections.
Then a year later, in 2015, Hermès continued with the tradition of offering something new and expanding the definition of luxury. What Hermes did was collaborate with Apple in a new collection called the Apple Hermès watch. The new collection has been categorized as a truly collaborative effort with each item carved with Hermes’ signature.
Hermès launched a men’s clothing website called Le MANifeste d’Hermès, which aims to act as a guide to the style needs of charming and remain exclusive. This website has been termed by GQ magazine as a web that has the ability to revolutionize e-commerce.
A very interesting breakthrough from Hermès for his man loyal fans. Hermes also regularly returns to its roots, namely heritage when it finds inspiration in creating and launching new products.
Selling Original Hermes Horn Necklace and Hermès Product Innovations
Necklace The following recent example illustrates this process beautifully:
1. Ring bags made in 1958 inspired their latest belt Icon, which was launched in 2014. Along the same lines, the Piano belt launched in 2014 is a re-edition of the 1954 model but with a more retro look.
This rich source of inspiration comes from the Hermes Conservatory of Creations, which is an internal museum that stores every collection of products that have existed from time to time.
2. Creations in all product categories are also regularly united in their new product offerings. In 2014, one of the collections of jewelry called Mini-Dog buckles became part of Irving’s moccasin shoe collection.
3. The existing classics are also extended to new product lines. In 2014, two classic shawls, Ex-libris, and Peuple du vent have been extended to the size of a cowgirl bandana to mimic the great Western American tradition.
4. In terms of accessories, the newly launched Hermes bridle seeks to respect the legacy of the company.